Vittel Team on the Tour de France
The Tour de France 21st team
IN 2008 and 2009, Ideactif created for the Tour de France the Vittel Team : a caravan with a dynamic team and 18 vehicles.
Live
Quantity results :
over a three week period 560.000 Vittel bottles and 650.000 of the “Eaufficiel” magazine were handed out.
Image results :
A large visibility all along the Tour de France course and a strong concept with a high sympathy capital for the public.
Digital
In addition to the live event, a dedicated website was created and updated daily: www.theteamvittel.fr
Result
The 2008 Tour de France Caravan Prize was given to the brand to recompense the innovations, creativity and scope of its actions.
In 2009, the brand trusted Ideactif to use again the Vittel Team concept and adjust it for a new season.
