The Laughing Cow on the Transat Jacques Vabre
Sponsor dedicated space animation
From October 31st, until November 8th, before the famous Transat Jacques Vabre launch, Ideactif staged the presence of The Laughing Cow (Bel group) in the exhibition hall of the city of Havre.
Live
Ideactif organized and managed the animations on the dedicated space, including : comedians, make-up artists, contests and product sampling.
The Laughing Cow brought luck to Kito de Pavant and François Gabart since they finished second of the competition.
