Ideactif

X-TRA

X-TRA creates animation in French malls and carnivals

The X-TRA Tour. For 2 years, Ideactif has been implementing the X-TRA operations all over France.

Live

In addition to the original structure developped for the Tour de France. In 2009, the X-TRA boys were present in the major French carnivals and French fairs; as well as in 12 malls.
700.000 product samples were handed out in total.