Ideactif

Lavazza A Modo Mio

Event Road show

Ideactif was selected to be in charge of the below-the-line communication plan launch for the espresso machine “Lavazza A Modo Mio” which means “My own way”.

Live

Ideactif implemented a road show from June 12th until June 20th, 2009.
To present this espresso machine, 6 smart cars were customized to offer in the most crowed areas of Paris the possibility for the public to try and taste coffee their own way!