Diesel kid
Strategic and operational consulting
Live
- Christmas animation at the Galeries Lafayette in 2007
Ideactif used Christmas celebrations to increase the brand’ sales and present the “Diesel Woman” implemented in high attendance locations according to the target, Fun Picture workshop for kids to pose as Rock stars. They can retrieve their picture in store and meat for a children's party.
Target : Kids from 5 until 12y
Location : - Place de La Comédie in Montpellier,
- Cours Estienne d’Orves in Marseille,
- Grand Place in Lille.
Partners : Haribo et Vitalitos - 2008 School Year Promotional Operation : "Diesel Kid Collection Treasure Hunt"
For the 2008 begining of the school year, Diesel Kid wishes to increase its new shop locations awareness and sell.
Ideactif conceptualized and implemented an activity mechanism on the "Treasure Hunt" theme to seduce kids and early teens (from 2 to 14y).
12,000 invitation flyers to try to crack the Diesel Kid vault in store to win a kaleidoscope or, for the older ones, to win a makeover or a diesel outfit. Implemented from August 27th until September 23rd, 2008 in every Diesel Kid Stores in Marseille, Montpellier, Lille and Paris (Opéra district).
