our approach – below the line communication
A reactive, creative and expert structure.
Independent, Ideactif relies on its 70 members. With a 2008 16-million-euro turnover, Ideactif has been constantly growing in term of results ever since its creation. Ideactif, which was created in 1992, possesses international ambition with subsidiaries in Paris, Marseille, London and Madrid.
Ideactif, an event and digital communication consulting agency, offers brands and companies innovative strategies to improve awareness, image and business. Ideactif develops adapted relationship strategies by staging the encounter with the targeted audiences. The Live & Digital combination is Ideactif main asset to succeed in implementing below-the-line communication strategies.
Our Method
- Analyze: Provide consulting and strategic recommendation
- Target: Identify purchasers and/or opinion leaders. Where and when contacting them?
- Define concept / modus operandi: Create an experience / an adapted outstanding encounter
3 highlights :
Before / the buzz: Generate desire, arouse curiosity and create traffic
On the spot: Create / further an unforgettable encounter
After: Maintain the costumer relationship
- 360° set up: Activation of all relevant below-the-line communication networks
- A zero-defect execution expertise: an operational logistic and impeccable follow up.